Cultural change strategy for transparency in Cartagena

About the project

The objective of the project was the participatory design and evaluation of six behavioral initiatives to be included and implemented in the communications strategies of two city agencies. The methodological principles of this initiative are the use and application of behavioral sciences and communications for social change, the co-creation of interventions with local actors and the experimental measurement of their results.

The Project has been executed by Rimisp – Latin American Center for Rural Development together with the Universidad Tecnológica de Bolívar and with the support of the United States Agency for International Development (USAID) y DAI Global LLC. The entities selected to carry out this work were the District Infrastructure Secretariat (SID) and the District Institute of Sports and Recreation (IDER), with whom we worked between August 2022 and February 2023. We also worked hand in hand with the city’s Secretariat of Transparency.

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Cultural change strategy for transparency in Cartagena

The objective of the project was the participatory design and evaluation of six behavioral initiatives to be included and implemented in the communications strategies of two city agencies. The methodological principles of this initiative are the use and application of...

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