Cultural change strategy for transparency in Cartagena

About the project

The aim of the project was the participatory design and evaluation of six behavioural initiatives to be included and implemented in the communications strategies of two city agencies. The methodological principles of this initiative are the use and application of behavioural sciences and communications for social change, the co-creation of interventions with local actors and the experimental measurement of their results.

The project has been implemented by Rimisp – Latin American Centre for Rural Development together with the Technological University of Bolivar and with the support of the United States Agency for International Development (USAID) and DAI Global LLC. The entities selected to carry out this work were the District Secretariat of Infrastructure (SID) and the District Institute of Sport and Recreation (IDER), with whom work was carried out between August 2022 and February 2023. It also worked hand in hand with the city’s Secretariat of Transparency.

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