Odisha grows about 10.9 million tons of vegetables in 2023-24 from 0.77 million hectares, representing about 8% of Gross Cropped Area. In recent years, it has witnessed a significant increase in vegetable production and is presently the 7^th largest vegetable growing state in India accounting for over 5% of national vegetable production. At the same time, there is a perception that demand for vegetables far outstrips supply; consequently, the state depends on other states to make up the shortfall in supply. The Government of Odisha has focused on increasing vegetable production with a range of innovative policies and has recognized that vegetable farming as a key pathway to agricultural commercialization and doubling farmers’ incomes.